Hypnotherapy
Myth Busters on Hypnosis… Scary or Not?
Why does Hypnosis scare some people? There are many Myths About Hypnosis and these myths are being challenged every day. Even though stage hypnotists and TV shows have damaged the public image of hypnosis, a growing body of scientific research supports its benefits in treating a wide range of conditions, including pain, stress management, depression, anxiety and phobias, as well as behavior modifications!
“Hypnosis works and the empirical support is unequivocal in that regard. It really does help people,” says Michael Yapko, PhD, a psychologist and member of the American Society of Clinical Hypnosis.
Hypnosis has been used for centuries for pain control, including during the Civil War when Army surgeons hypnotized injured soldiers before amputations. www.apa.org/monitor/2011/01/hypnosis.aspx
Hypnosis helps to facilitate a highly relaxed state of inner concentration and focused attention for the individual seeking relief in various areas of their lives. Hypnotherapy Practitioners can best serve their clients by also teaching them to hypnotize themselves at home to reduce chronic pain, improve sleep, or alleviate some symptoms of depression or anxiety. This is commonly referred to as Self-hypnosis. Many practitioners of hypnosis will educate their clients on the concept and theory that “all hypnosis is self-hypnosis.” What is meant by this is that the client is in complete control of their experience of the hypnotic state.
One of the most common myths about hypnosis is that the client is under the control of the Hypnotherapist and they can make you do things you may not want to do. Actually the complete opposite is true, the client is in the drivers seat. During a hypnosis session the hypnotherapist is offering a variety of suggestions to the client and the client has the complete freedom to either accept or reject the suggestion that is being offered. If a suggestion goes against the clients moral or ethical beliefs, or is in conflict with the clients goals than the client will easily refused the specific suggestion.
Because of myths many people have declined the opportunity to experience the benefits of a formal hypnotherapy session and what is surprising is that in reality we all experience various forms of self-hypnosis on a daily basis. It is similar to day dreaming or being so completely engrossed in a book or TV program that you may ignore someone speaking in the same room. That is basically what hypnosis is. Here is another example. Just before falling asleep every night, we pass through a phase that is very similar to hypnosis. In general, Therapeutic Hypnosis is a pleasant feeling of relaxation.
Clinical or medical hypnosis has been recognized by the American Medical Association since 1958, especially as a pain management tool. Medical Hypnosis is gaining popularity as a method for combating a host of problems, from nicotine addiction to chronic pain. Over the past few years, consumers have spent more money on alternative or integrative medicine, including hypnosis, than on conventional therapies, Dr. Thomas Nagy, a staff psychologist at the Center for Integrative Medicine at Stanford said.
Why not give hypnosis a try? It’s safe and can be a very rewarding experience. At the Southwest Institute of Healing Arts you can experience the benefits of hypnosis by attending the specialty clinics offered throughout the year. Just go to the website wwww.swiha.edu and click on Specialty Clinics (under Our Clinics) to schedule your complimentary session! At SWIHA, you can also train to become a hypnotherapist!
Guest Author: Linda Bennett - http://aheartcenteredcoach.com/index.html
Linda Bennett is a SWIHA employee and Hypnotherapy Coach. Per her website, she is “here to help you navigate your personal journey in actualizing what you most desire. Working together a course will be set, discoveries will be made, and the destination will be charted to realize what’s most important to you.As your traveling companion we will work together to set goals, clarify your values, create your own personal vision and mission statement, and use tools that will enable you to focus and achieve results along the way.”
U.S. Bureau of Labor Statistics for Massage, Skin Care and Mental Health
On behalf of SWIHA Success Center, we thought it would be nice to share some current statistics with you, just in case you are curious as to where you, or the industry you are interested in, currently stand!
Massage Therapists
Personal care services - A small increase is expected due to an increasing number of dedicated massage clinics in the personal care services industry.- Offices of chiropractors - A small increase is expected as massage therapy and bodywork are integrated into wellness treatments.
- Hotels (except casino), motels, and all other traveler accommodations - A small increase is expected as more hotels offer massage therapy services.
- Fitness and recreational sports centers - A small decrease is expected as fewer sports centers employ massage therapists.
- Offices of all other health practitioners - A small increase is expected as massage therapy and bodywork are integrated into wellness treatments.
Notice that the term “bodywork” is being used in addition to massage therapy!
Skin Care Specialist
- Personal care services - A moderate
increase is expected as skin care establishments expand faster than the industry as a whole.
- Offices of physicians - A small increase is expected as more doctors, primarily those involved in cosmetic procedures, employ skin care specialists.
Please understand that we do NOT train “Counselors;” we provide solid ground in Hypnotherapy Training & Life Coaching Training as growing career paths.
Mental Health Counselors
Outpatient mental health and substance abuse centers - A small increase is expected as these workers are preferred over more expensive psychologists.
- Residential mental retardation facilities - A very large increase is expected as these workers are preferred over more expensive psychologists.
- Offices of mental health practitioners (except physicians) - A moderate increase is expected as these workers are preferred over more expensive psychologists.
- Offices of physicians - A moderate increase is expected as these workers are preferred over more expensive psychologists.
- Services for the elderly and persons with disabilities - A small increase is expected as these workers are preferred over more expensive psychologists.
If you have any questions about any of this data, please feel free to call Southwest Institute of Healing Arts at (480)994-9244 and ask for the Success Center. ~ Blessings
Mind Body Wellness Conference 2011 Update!
Have you signed up yet!? It is less than a week away, and we are excited for the date! Allen Chips, DCH, PhD will be one of the inspiring and knowledgeable speakers at the Mind-Body Wellness Conference this Saturday and Sunday. Here is what he has to say about the event:
“I look forward to my participation in the Mind-Body Wellness Conference this year. SWIHA has a wonderful, educated group of staff and faculty who have a genuine desire to serve others, which according to Edgar Cayce is our highest purpose as a soul. The topics I will teach there will cover both transpersonal (life-cycle of the soul) and clinical (Ericksonian) hypnosis. Most sincerely, I’m looking forward to meeting those who are also aware of their divine plan for this important work.“
- Allen S. Chips, DCH, PhD
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Common Hypnotherapy Myths
According to research and information from beahypnotherapist.com, Hypnotherapy is a proven therapeutic treatment recognized by the AMA and yet, for some, hypnosis carries some unjustified stigmas. Here are five common misconceptions that often scare people away from this truly incredible healing art.

1. “It’s a form of mind control” – This just isn’t the case. No one can be hypnotized against their will and in allowing relaxation and acceptance of the therapy to take place, you are essentially the one in control of your own mind and you can choose to stop it of your own free will at any point.
2. “I will end up doing things I don’t want to do” – This is a common fear of many people unfamiliar with hypnosis as a form of therapy. Often times people picture the popular stage act hypnosis of people doing funny, and often times embarrassing, things. Again, you are in control at all times. The therapist simply guides you, but does NOT control you.
3. “What if the therapist leaves me in a hypnotic state? Won’t I be stuck that that forever?” – No, even if the therapist were to walk out of the room, you would soon realize he/she was no longer talking and you would open your eyes and be awake or perhaps, due to the relaxed nature of the therapy, you might even fall asleep but would soon wake up without assistance.
4. “I will be forced to spill my inner-most secrets to a total stranger.” – The therapist’s goal is to guide your mind on the path you wish to take. Many times patients may seek a therapist to retrieve repressed or forgotten memories. During hypnotherapy the mind may retrieve these memories; however, it is up to you as the patient whether or not you vocalize these thoughts to the therapist.
5. “It would never work on me.” – At the very core of hypnosis, is relaxation. Though there is some amount of stress in everyone’s lives, we are all capable of relaxing at some point and relaxation is all that is needed to begin the guided imagery.
One question on many people’s minds is “What does it take to be a Hypnotherapist?” It requires the ability to improve people’s lives is within reach. A compassionate heart, combined with our comprehensive hypnotherapy certification program is the perfect formula for success. As a hypnotherapy counselor, you will not only have the ability to help people daily, but to build a rewarding, full-time career.
Hypnotherapy Career Outlook
Today people are beginning to look outside the realm of traditional medicine, steering toward the path of holistic health care. The average person is typically dealing with an emotional or physical illness, involving themselves or someone close to them. As people seek out solutions to these problems, the need for more holistic health care practitioners is on the rise. A career in hypnotherapy is not only rewarding, but is also profitable and in demand. Check out our Hypnotherapy Classes at SWIHA today if any of this is interesting to you! Again, for all Hypnotherapy Practitioners, please attend our Mind Body Wellness Conference 2011 and get continuing education units!
Mind Body Wellness Conference 2011 Almost Here!
Get CEU (continuing education) CREDITS at this event and learn about Ericksonian Hypnotherapy!
We are so blessed and will be giving a warm welcome to ALLEN CHIPS, DCH, PhD, a speaker at our first ever workshop, Mind Body Wellness Conference 2011, coming to Southwest Institute of Healing Arts (SWIHA), this July 30th and 31st. He will be talking about the cancer epidimic – how to avoid it and how to get rid of it using natural approaches. Let’s discuss a bit about our wonderful speaker… and WHY you SHOULD attend!
Dr. Chips is the original creator of the life-between-lives certification training program with now-retired Dr. Michael Newton and the first to offer it in the U.S. He is the president of NATH and author of the textbooks Clinical Hypnotherapy: A Transpersonal Approach and Script Magic, and the bestselling Killing Your Cancer Without Killing Yourself.
Chips brings over 20 years’ experience as a trainer of Hypnotherapeutics in the United States and abroad to this popular and respected certification program. Earlier in his career, he pioneered a successful hypnotherapy center and conducted 7,000 plus session hours in Clinical Hypnotherapy as he practiced in multidisciplinary psychological and psychiatric mental health groups. His professional training experiences include stress management programs for corporations, such as Dupont. He is also president of the American Holistic University. Quite an accomplished list, we know!
Dr. Allen Chips is holding, for your benefit, a One-day Certification course on Ericksonian Hypnotherapy (CEU credits), a great opportunity for all Professional Hypnotherapists! Linda Bennet, SWIHA’s Cirriculm Director said she has taken the course herself and recommends it as an important tool in Professional Hypnotherapy Practice and clientele growth. Plus, you can get CEU credits (Continuing Education) for the one-day course!
About Ericksonian Hypnotherapy:
In just One Day you will gain a more thorough understanding of interactions with clients. Students will learn Ericksonian methodologies such as reframing, indirect suggestion, language patterns, deepening techniques, conflict negotiation, open-eyed trances, metaphor construction, effective pattern interrupts, and much more. Students will also learn to enhance the effectiveness of hypnotic induction, pick up new deepening techniques, and improve their client interview skills.
There will be many other great speakers, pre and post conference, so please keep your mind open to this. It is an exciting opportunity that is only being held by SWIHA; mark your calendars and register today if you feel so inclined to move forward with your skills, gifts and graces.
Mind Body Wellness Conference 2011 Sign-up Instructions:
- Visit www.swiha.edu/registration.
- Type the EV code in the “Quick Search” box.
- Proceed with checkout.
- Or call by phone: (480) 994-9244
OTHER SPEAKERS & DISCUSSIONS:
- Keynote Speaker: Dr. Paul Mittman, Southwest College of Naturopathic Medicine – the benefits of integrating different modalities into your everyday lifestyle and creating more results for your clientele.
- Dr. Henele E’ale, Genesis Healing Center – integrating breath work and meditation into everyday life.
- Kathleen Gould, RH, Southwest Herb Shop – herbs for preventing various illnesses.
- Speaker from Phoenix Institute of Herbal Medicine & Acupuncture (PIHMA) – diagnostic tools for a healthy lifestyle.
Don’t miss out on this amazing event – feel free to call for more details! (480) 994-9244
Calendar/Events/Speakers:
Start the day with a quiet meditation to relax and rejuvenate your soul. Then enjoy a day filled with discussions and teachings from leaders in the Holistic Health industry. A light lunch will be available at no cost to all attendees, along with the opportunity to speak directly with Kathleen Gould, Dr. Allen Chips and several other vendors eager to share their information and resources with you.
Agenda: July 30th, 8am-4pm (lunch from 12-1pm)
7:00am – 8:00am Vendor arrival /set up
8:00am – 8:30am Meditation with Cecilia
8:30am – 9:00am Registration/Breakfast snacks
9:00am – 10am Keynote: Dr. Paul Mittman, Southwest College of Naturopathic Medicine
Topic: The benefits of integrating different modalities into your everyday lifestyle and creating more results for your clientele.
10:00am – 10:15am Break/Vendors
10:15am – 11:45am Kathleen Gould, SW Herb Shop & Gathering Place (Herbs for Preventing Various Illnesses) Herbalist Kathy Gould will be taking you on a journey into the world of herbal healing and more. Kathy will give an introduction to herbs and all their healing powers. Participants will be among the first to enjoy her 3 new proprietary blends of tea specially formulated for SWIHA.
11:45am – 1:00pm Lunch (complimentary)/Vendors
1:00pm – 2:30pm Dr. Allen Chips (The Life Cycle of the Soul: The Benefits of Past Life Regression and Life between Lives for those on the path of enlightenment.)
Dr. Chips will discuss common experiences his hypnotherapy clients have had when having been hypnotically regressed from the last past life through the pre-birth planning stages of the current life. This workshop will include an overview of the entire life cycle of the soul, including our reincarnating into the physical dimension relative to the various spiritual plane of existence.
2:30pm – 2:45 Break/Vendors
2:45pm – 3:00pm Closing
3:00pm – 4:00pm Vendors
Post-Conference: July 31st, 9am-4pm (lunch from 12-1pm)
Dr. Allen Chips: Ericksonian Certification (MUST be professional Hypnotherapist)





